As you can see, we’ve found the use of AI to be a tremendous source of inspiration. The same can be said for other brands that use AI in their business models, like Gucci, Zara, Macy’s and Dior. But what can we expect of artificial intelligence in the fashion world, especially if more brands use it?

Cheng suggested it can do more than just push a brand’s creative boundaries.

“By generating new forms of visual art in collaboration with human artists, and helping people better express themselves through image language, I see pure potential in AI to optimize existing processes within fashion,” Cheng says.

For one, AI can both identify and predict fashion trends based on its pattern recognition software and sentiment analysis from social media content or multiple sources of consumer data. This helps fashion brands curate their new designs to best fit their target audience. For example, we’re a luxury handbag brand that seeks to create functional bags for the modern working woman. If we input keywords like “workbag” and “functional handbag” into an artificial intelligence system and ask it to predict trends in women’s workwear, we can use the results to create a catered selection of our quality-made bags to the audience we know is looking for it. Then, the ratio of supply and demand will naturally begin to equalize due to a better transparency in data collection.

Another aspect lies in fashion design. There’s an ongoing debate on whether AI has the skills to replace experienced designers, and as our Co-founder Tiffany said, AI only works as good as your human inputs. Working in tandem with designers, artificial intelligence machinery can be equipped to produce more of their design ideas at a rapid rate. Our campaign shoot could’ve taken a whole day if we debated each pose the model did, and every outfit she wore. With the use of AI, we had a set of proper guidelines to adhere to, and were off the beach within three hours.

“Creativity can never be replaced by AI, because it comes from our human consciousness of our ever-changing reality,” Zhou explains.

By Ziyan Zhou August 9, 2023

“By generating new forms of visual art in collaboration with human artists, and helping people better express themselves through image language, I see pure potential in AI to optimize existing processes within fashion,” Cheng says.

For one, AI can both identify and predict fashion trends based on its pattern recognition software and sentiment analysis from social media content or multiple sources of consumer data. This helps fashion brands curate their new designs to best fit their target audience. For example, we’re a luxury handbag brand that seeks to create functional bags for the modern working woman. If we input keywords like “workbag” and “functional handbag” into an artificial intelligence system and ask it to predict trends in women’s workwear, we can use the results to create a catered selection of our quality-made bags to the audience we know is looking for it. Then, the ratio of supply and demand will naturally begin to equalize due to a better transparency in data collection.

Another aspect lies in fashion design. There’s an ongoing debate on whether AI has the skills to replace experienced designers, and as our Co-founder Tiffany said, AI only works as good as your human inputs. Working in tandem with designers, artificial intelligence machinery can be equipped to produce more of their design ideas at a rapid rate. Our campaign shoot could’ve taken a whole day if we debated each pose the model did, and every outfit she wore. With the use of AI, we had a set of proper guidelines to adhere to, and were off the beach within three hours.