Made by professional women, for professional women.
From Tiffany, Co-founder of OLEADA
Before starting OLEADA, my co-founder Tracy and I worked in Finance & Investment. I was on Wall Street in New York City, while she was working in Central, Hong Kong. As female minorities, we saw the gender imbalance in the business world and felt a strong need for change.
The weight of working long hours and tirelessly traveling brought me to my wit’s end. I was standing in the TSA checkpoint at JFK holding the broken strap of my designer handbag, looking at its contents sprawled out on the floor.
Why is it that female professionals struggle to find a work bag that excels in both functionality and aesthetics when we solve some of the world's most challenging problems for our respective companies and firms every day?
After consulting with our professional contacts around the world, we learned this question was a common pain point for them as well. So Tracy and I, combined with a team of women professionals, founded OLEADA: a brand for those finding the “perfect work bag” – shaped by and for professional women.