In The Press
16 best travel backpacks, tried and tested over hundreds of miles
“Most of Oleada’s bags are designed with travel in mind, and I have a couple of options from the brand that have quickly become some of the most-used bags in my wardrobe, whether I’m just travelling on the Tube or taking a long-haul flight to New York.”
9 best luxury work bags for a professional style upgrade
“Top-handle bags often prioritize style over practicality, but Oleada's Marina Carryall manages to deliver both. It looks elegant and refined on the outside, yet it's surprisingly hardworking on the inside — making it a strong contender for a luxury work bag that doesn't sacrifice function.”
We Stopped 72 New Yorkers to Ask About Their Work Totes
“In New York, a work bag is somewhat of a lifeboat: It should be large enough to hold your essentials — a laptop, lunch, and sometimes spare sandals — without being bulky. It also needs to be durable enough to handle whatever the city throws at you…”
The OLEADA Founder on Engineering a Smarter Luxury Handbag
“Eighty countries later, Oleada’s showroom lands in NoMad in New York, and the thesis holds. Not quiet luxury—practical luxury. The bag works for the woman. Never the reverse.”
The 12 best convertible backpack totes for commuting and travel
“The stylistic details — such as suede lining, bright gold hardware, chocolate leather, and a tiny decorative pocket that fits the brand's card holder charms — are luxurious and make the bag feel both classic and on-trend."
OLEADA: A Talk With Co-founder & Creative Director Tiffany Zhou
“For me, a bag is not just an accessory. It is part of a woman’s daily architecture. It should give her confidence, ease, and peace of mind. The bag should work for the woman who carries it, not the other way around. That was the original inspiration behind OLEADA, and it is still the heart of the brand today.”
25 best work bags for women in 2026
“It has all the interior organizational features that we want in a work bag… But all those brilliant features are housed in a bag that looks like a stylish purse. It has a fashion-forward belt, a streamlined silhouette, and classic colorways that withstand trend cycles.”
Flight Attendants Reveal What You Should Wear If You’re Looking for a First-class Upgrade
“Sometimes getting a flight upgrade isn’t about the right timing or knowing the right people. Sometimes, it’s all about having the right outfit. There’s one way you can score a free upgrade to first class without having to do very much, flight attendants told Who What Wear: just pick the perfect ensemble. And the good news is, you don’t need to be a fashion icon to do it.”
OLEADA: Strategic Style
“Tiffany Zhou didn’t launch OLEADA to make objects of admiration; she built her collection to be used.”
Most Handbags Force a Tradeoff, But with Oleada Compromise Was Never an Option
“Luxury houses may preach timelessness, but Oleada builds it in practice through design choices and material integrity.”
